Using Reviews to Boost Sales
Reviews have become an integral part of online marketing tools.Today, people have a tendency to cross check products and services before consumption. Potential buyers do the product verification by looking at what other consumers have to say about the product. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Facebook reviews can also be used in a website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.